AM/PM

Today we read that a second free daily paper will be introduced in New York City in the Fall. The upstart, called Metro, challenges AM New York which has been actively targeting 18 to 34 year olds. It will be interesting to see how this marketing battle will play out.

What is the best way to differentiate a paper that targets the same readership and will depend, if we understand the offer correctly, on the same AP newswire stories appearing in its competitor?

Does AM New York own the morning and Metro the afternoon? The rest of the day? The city?

We'll stay posted.