The case for little tactics & Coca-cola

I can envision the delight on the faces of Coca-cola marketers when they came up with this bit of marketing seen recently on a case of Coke: Did you know that sodas are hydrating?

Works nicely for those of us who are familiar with the notion that caffeinated beverages are diuretics as well as those of us who don’t know this but know Hydration to be a Good Thing. Just points to another way little tactics can be used to drive trial and consumption.

Now: did you know that sodas can be environmentally friendly? Green Coke anyone?