Bank Brands and the Subprime Mess
In an article in this week's, American Banker (available to subscribers only), we address the effects of the sub-prime mess on bank brands. As the crisis continues to unfold--today's Journal, for example, highlights investor concerns that the crunch may expand to other forms of credit--we'll see banks struggling to shore up investor confidence. This obviously will require changes to processes, organization and so on. How these changes are marketed will bear close watching. How will this new wave of reputation branding play out? I'd be interested to hear your thoughts.
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