« Corporate Image Conference | Main | Is Brand Management an Oxymoron? »

02/05/2008

A Case in Point

Another example of Apple's disruptive marketing. The company's online store has gone down and intrepid bloggers are on the case. Apple's fanboy minions are rallying, effectively launching whatever new product has coming... for free.

Update: It's back up. And? How about a 16GB iPhone and a 32GB iPod Touch?

February 5, 2008 in Cult brands, Discipline of marketing, New product launches, Technology | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834573aaf69e200e55016143b8833

Listed below are links to weblogs that reference A Case in Point:

Comments