Battelle on Product Development and Marketing
John Battelle's posted on the American Express Open Forum about the convergence of product development and marketing. This is a topic that drives our approach and it's great to see it being discussed.
Unfortunately most big companies are still stuck in a manufacturing-era paradigm: engineers build products and marketers advertise them. Breaking down the organizational boundaries and inertia that support this reality is a critical step for senior managers looking to take advantage for innovation opportunities in the market today.
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Posted by: rhean at Jan 6, 2009 3:36:12 AM
That was a great post. I will have to bookmark your website so I can look at it later.
Posted by: multi level marketing at May 1, 2009 1:22:20 PM
Oh, good topic to be discussed and read....
Posted by: online network marketing at Sep 4, 2010 2:40:04 AM