A name you can rely on…
Trust, reliability, dependability. These are descriptions long considered to be “table-stakes” in the branding business. They seem almost quaint and old-fashioned. Like advertising from the 1930s. With exception of bleeding edge start-ups or high-risk industries (say oxygen masks) most businesses and consumers weren’t all that worried about dependability. That is until now. Most of us watched with a mixture of shock and awe as seemingly invincible giants like Bear Sterns, Lehman Brothers, AIG and Wachovia either collapsed or were rescued from the brink. It is still hard to understand how hard and fast these companies failed. Inevitably this leads us to wonder: who’s next? There is a lot of speculation about how branding specifically and marketing in general will be impacted by the current economic situation but one thing we can predict with certainty. Old quaint descriptions like trust, reliability and dependability will move from being table-stakes to words to survive by.
October 30, 2008 | Permalink
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To add to your point, take a look at the car industry. If consumers thought about words like trust, reliability, and dependability anytime you put a picture of a Chevy in front of them, the big 3 wouldn't be in this predicament.
Thanks for sharing.
Posted by: Roland Cailles at Nov 12, 2008 1:23:06 AM
Posted by: barcode scanner at Apr 21, 2010 5:10:09 AM
Posted by: ตกแต่งภายใน at Jun 9, 2010 6:14:17 AM
Here's hoping you're right!! ... and if you are, could that possibly mean that old fashioned customer service may not be far behind? One can only hope.
Posted by: Tina Wexler at Jun 11, 2010 6:03:52 PM
Posted by: ตกแต่งภายใน at Jun 14, 2010 5:04:26 AM
Posted by: จองตั๋วเครื่องบิน at Dec 15, 2010 12:54:44 AM