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A Room Worth a Bundle

Always on the look out for clear examples of bundling of offerings, we came upon the Kithaus from Design Within Reach.

It's a prefab house sold as a base structure and packaged with accessories such as canopies and louvers; installation included. Customers can also buy a package of furnishings to put inside it --marketed as an “office in a box” that can even include “the box”".

This is bundling that's clear and compelling. A simple example of how to nest packages of offerings within larger ones and link to a larger context.

February 19, 2008 | Permalink


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