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Battelle on Product Development and Marketing

John Battelle's posted on the American Express Open Forum about the convergence of product development and marketing. This is a topic that drives our approach and it's great to see it being discussed.

Unfortunately most big companies are still stuck in a manufacturing-era paradigm: engineers build products and marketers advertise them. Breaking down the organizational boundaries and inertia that support this reality is a critical step for senior managers looking to take advantage for innovation opportunities in the market today. 

September 3, 2008 in Discipline of marketing | Permalink


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Posted by: rhean at Jan 6, 2009 3:36:12 AM

That was a great post. I will have to bookmark your website so I can look at it later.

Posted by: multi level marketing at May 1, 2009 1:22:20 PM

Oh, good topic to be discussed and read....

Posted by: online network marketing at Sep 4, 2010 2:40:04 AM