« August 2008 | Main | October 2008 »


Battelle on Product Development and Marketing

John Battelle's posted on the American Express Open Forum about the convergence of product development and marketing. This is a topic that drives our approach and it's great to see it being discussed.

Unfortunately most big companies are still stuck in a manufacturing-era paradigm: engineers build products and marketers advertise them. Breaking down the organizational boundaries and inertia that support this reality is a critical step for senior managers looking to take advantage for innovation opportunities in the market today. 

Posted by Michael Megalli on September 3, 2008 in Discipline of marketing | Permalink | Comments (3) | TrackBack